Senior Manager Product Marketing, Industry

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. Do you spend your time thinking about how technology can transform industries? Are you passionate about building compelling stories that inspire customers, sales teams, and partners? Have you embraced the full power of AI to transform marketers from doers to makers ? Do you want to collaborate with an incredible team of product marketers to rewrite the playbook for enterprise technology marketing? If so, please read on. We are looking for a thoughtful, talented, and experienced Industry Product Marketing Manager to join our team. You will drive awareness of how Salesforce helps our customers succeed, solves industry-specific problems, and creates the foundation for future business success in the era of the agentic enterprise. Successful candidates will be part strategist, part human, and part AI orchestrator . Working closely with Product GMs, Product Managers, and our Sales organization, you will shape the comprehensive go-to-market plan by providing the north star on positioning, messaging, narrative, and compelling supporting content. You’ll bring a unique blend of product marketing expertise, solution acumen, and a drive for augmenting how things get done with AI. Your Responsibilities Will Include: Strategy Set the vision and industry-level narrative that drives awareness, adoption, and inspires the market Leverage AI-driven market signals, competitive intelligence, and customer engagement data to continuously refine messaging and positioning in near real-time Craft a positioning strategy and broader narrative that articulates the vision for our Industry Clouds Lead core product marketing strategy with AI tools, handling first-pass execution; owning quality, coherence, and competitive differentiation Direct the strategy and quality bar for AI-assisted sales content and demos, with a focus on differentiation and customer relevance Drive a robust communications plan to align stakeholders inside and outside of marketing around marketing programs Messaging, Content, and Events Translate product functionality into clear, differentiated customer value propositions and product marketing messages Lead the collaboration and coordination with customers/account teams to bring customer success stories to life at first and 3rd party events, demand generation webinars, across the website, and in thought leadership Regularly present at events, delivering our messages and success stories with clarity and compelling audiences to take action Orchestrate AI-assisted content programs across specialist teams and set the editorial and strategic direction while AI accelerates production Collaborate with our Strategic Events and Field Marketing teams to develop an event content strategy designed to elevate our industry's product innovation, demos, and customer success Own the workflows for using AI tools to produce first-draft messaging, sales content, and enablement materials at scale; act as editor and strategic reviewer rather than sole author GTM, Launches, and Enablement Partner across various marketing, product, and distribution teams to develop cohesive go-to-market plans and launches for Salesforce Industry Cloud products,