Vice President, B2B Marketing, Marchant & Acceptance
Mastercard · Purchase, New York
onsitefull-time10+ years
posted 1d
Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Vice President, B2B Marketing, Marchant & Acceptance The U.S. Integrated Marketing & Communications team drives growth for Mastercard’s business and brand by demonstrating how our products, services, insights and Priceless assets create value for customers and partners. Reporting to the Senior Vice President of B2B & Product Marketing, the Vice President, B2B Marketing — Merchant & Acceptance will lead the marketing team supporting Mastercard’s merchant, acquiring, processing, and public sector businesses. This executive will translate commercial priorities into strategies that deepen customer relationships, grow share and generate revenue. The role will support core merchant verticals—including Travel, Fuel, Drug & Grocery, Retail, and Eating Places—while expanding strategic partnerships and adoption of secure, scalable payment solutions. A key focus will be combining Mastercard Services, data and insights, products, marketing assets and the Priceless brand into differentiated growth solutions. Success will be measured through revenue influence, product and Services adoption, portfolio optimization, customer engagement and brand impact. Role • Lead B2B marketing strategy across merchant, acquiring, processing, and public sector businesses. • Build growth plans for priority merchant verticals that deepen relationships, grow share and expand product and Services adoption. • Develop partnership and co-marketing propositions combining Mastercard’s brand, campaigns, Priceless assets, sponsorships, media, technology, data and Services capabilities. • Partner with Mastercard Services to create cross-sell opportunities across acquisition, engagement, loyalty, portfolio optimization and performance marketing. • Support acquiring, processing and public sector priorities through programs that strengthen partnerships, accelerate innovation and promote secure payment solutions. • Lead joint marketing plans with customers, aligning objectives, investments, audiences, channels and measurement. • Build senior customer relationships and represent Mastercard in strategic planning sessions, pitches and executive presentations. • Partner with business development and account teams across the sales lifecycle, from opportunity identification and RFP strategy through activation and growth. • Develop insight-led narratives, commercial frameworks and materials that help win and expand customer relationships. • Collaborate across Marketing, Communications, Product, Services, Finance and Legal to deliver integrated programs. • Define performance measures tied to revenue, GDV, share growth, adoption, engagement, brand impact and ROI. • Lead and develop a high-performing team while managing agency partners and resources. All About You • Proven team builder who develops talent, sets high standards and creates a positive, collaborative and hard-working culture. • Optimistic, resourceful problem-solver who takes initiative and mobilizes teams around solutions. • Entrepreneurial marketer who identifies and unlocks customer opportunities, turning ideas into measurable growth. • Significant experience leading B2B, partnership, customer or commercial marketing in a complex organization. • Ability to connect marketing strategy and investment to revenue, customer value and product adoption. • Trusted relationship builder with strong storytelling, presentation, negotiation and influencing skills. • Data-driven leader experienced in integrated m