ASEAN Trade Marketing Manager

Main responsibility Implement holistic PT Strategic initiatives in the hub across CSOs in close cooperation with all HUB marketing functions and Sales. Contribute to the steering of commercial targets (TGS, margin, etc.). Optimize product mix (standard range, promotions) across the countries of the hub. Manage PROMO strategy and execute PROMO initiatives (Price or Bundle Pack) as part of the user journey. Execute and coordinate offline trade activities across the hub/CSOs, ensuring effective POS implementation, availability, quality and compliance. Drive effective offline activation, retail execution and sales impact across the hub. Contribute to the Hub Business Plan Development. Manage competitiveness (market analysis, price mirrors, measure development and performance tracking). Key activities Responsible for development of Hub Sales Play. Responsible for KA support and development of growth initiatives. Steering of action plan execution across countries of the hub. Steering of performance across CSOs of the hub. Steering of execution of strategic initiatives across CSOs of the hub. Support regional POS planning and volume forecasting. Execute local print, promotional assets and retail/user events (e.g. PRO Tour), including agency and budget coordination. Lead cross-functional collaboration, stakeholder coordination, reporting and execution topics related to offline marketing. Relevant University degree (Bachelor, Master) – Business Administration, Commerce, Marketing, or a related field. Deep retail and trade marketing knowledge, commercial acumen, and strong B2B relationship management. Ability to analyze market trends, sales data, and customer behavior to inform distribution and promotional decisions. Strong capability in managing trade spend, promotional budgets, and evaluating the ROI of each campaign. Hands-on experience executing new product trade launches and localized promotional activities. Work experience in intercultural and across regional teams. Experience in planning and executing retail activations, events, and in-store marketing initiatives. Strong project management skills with the ability to manage timelines, budgets, and deliver high-quality execution. Entrepreneurial thinking, strong communicator and comfortable in making decision, result orientation and possess high analytical skills.