Price and Promotions Analytics Associate Manager

NielsenIQ · Lisbon, 11, pt

onsitefull-time6-10 years

posted 1d

ABOUT THE ROLE Help your clients grow their business by partnering with them to draw compelling insights from Nielsen data.  The Senior Consultant will be curious, self-motivated and have a creative touch.   Leverage statistical analysis to understand past trends and predict the future effect of marketing tactics on sales. You will create concise and compelling presentations about brand, market, industry and category trends in response to your client’s business needs. You will work with a cross functional range of stakeholders to help our clients make smarter decisions when investing their marketing budget and ensure that the client is achieving maximum benefit from their Nielsen investment.   The Senior Analytics & Activation Consultant will partner with modelling teams to develop econometric models that incorporate numerous factors impacting sales performance (pricing, promotions and competitive activities, range) to help isolate what's really driving consumers' purchase decisions and identify the most effective strategies to achieve client’s profitability objectives.    Presenting often to senior client stakeholders, this role provides a platform to influence client strategy at the highest levels and demands strong commercial and analytical capability.  RESPONSIBILITIES  Have a strong working knowledge of the client business priorities and the role we can play in supporting these goals (eg. participating in business cycles such as brand planning & range reviews etc.)   Lead trainings and couch Junior consultants  Create some thought leadership to be shared both internally and externally with a view to addressing client business issues and promoting new thinking  Subject matter expert in RGM  Work with sales to shape briefs and upsell where possible  Client ownership of assigned accounts, strengthening relationships through a deep understanding of client’s issues and providing value-add expertise in pricing & Strategic Revenue Management   Coordinate cross-country / category projects  Champion of our P&P solutions - articulate with PL, modelling, and Customer Success  Analysis of client engagement to drive deep integration & satisfaction  To convert analytical results into a business-focused and actionable client report  Present results in a compelling, consultative way applying an SCQA approach  REQUIREMENTS  An understanding of Revenue Growth Management  Strong analysis, insight generation and visualization skills, focusing on statistics, economics, and marketing research as an advantage  Analysis of model outputs to deliver consultative recommendations  Knowledge of statistical methods  Excellent project management   Excellent time management and prioritisation skills with a proven track record of delivering projects on time   Problem solving and solutions orientated  Perform work accurately and effectively with attention to detail  Engaging presenter   Ability to work independently  Good at building relationships, internally and with clients  Strong verbal and written communication skills  An understanding of the FMCG industry and trends  and implications for our clients and their brands  Advising Commercial Team on development of proposals and project design based on client need  Capable of leveraging tools such as Microsoft excel and PowerPoint   Ability to articulate technical information in a simple, impactful way  Ability to operate and influence across various levels and stakeholders in the organization  BA/BS required or equivalent business experience  3+ years research related roles with focus on marketing analytics   Previous experience in the FMCG sector, preferably within brand, category management, trade marketing, consumer insights or revenue management  What We Offer