Head of Product Management

Continental · shanghai, cn

onsitefull-time10+ years

posted 1d

Product planning and strategies: - Develop proper product segmentation for the markets to capture growth segments in the region sustainability. - Establish product strategy clarity re. targeted segments, positioning (feature/rel.competitiveness/benefits and close work w/ pricing) and ensure inter-brand and inter-line pricing application - Active Update of product strategies and roadmap w/ OE and RE market trends, technology trends Collect and decide product requirement: - product requirement by markets differences and searching for commonalities and growth opportunities - understanding the customer requirements bridging to technical requirements - close understanding of OE requirements and trends and technical implications - ensure these requirements are translated into requirements to R&D development Product portfolio management: - Secure R&D support to implement road map of APAC, drive to discover gaps and actions to close gaps - Execution of short term product development requests and TLA requests - Managing phase in and phase out, managing product lifecycle with reasonable complexity, incl. clearing of articles or tranfers - Inform and active coordate with markets and markets Product management re. changes and additions Product development and launches: -Initiating and steering product development process with R&D, and all relevant functions - Evaluate the product releases with input of market demands and support of controlling to ensure profitable business - Ensure product launches with support of Launch manager interfacing operations  and market launches - Assisting Sales and Marketing in product launches/presentations and deliver input for product technical and sales literates Tools and process: - Owner of Product Premises tool for PLT, work with all supporting central and regional systems, Owner of APAC PPT - Managing Product databasis, updates and ensures that databasis is implemented in the COD systems                                                                                                                                                                                                 -effective portfolio analysis and management in compared to main competitors in order to continuously improve our Product competitiveness (incl. performance, positioning, USPs) in cooperation w/ other marketing functions - Continuously review on product cost and drive for cost optimization.    - drive optimization of product related process to enable speed and efficiency.  People management:     '- PM knowledge transfer to markets PM - Establish necessary PM Knowledges (process, tool, analysis etc.) - Coaching and supervising the PM APAC team - Coaching markets PM - managing Priority and allocate necessary resources to ensure implementation of the priorities - Develop talents for the organization Input to related functions: - Identifying business potential for brands with market insights and collaboration with markets and marketing manager - Input to "Marketing Communication" for developing E37 product communication, esp. make the product performance visible - Work with brand com mananger on product testing strategy, ensure improving product testing voices in markets '- acting as core member for PROMT project to ensure market-driven definition of product requirements, development of R&D projects and finally launch into the market - Tracking with KPI and lesson learned for the business success     - University d