CRM Paid Media SEA Manager

Main responsibilities Translate global CRM, Paid Media and SEA strategies into actionable Hub and country-level execution plans aligned with business objectives. Support the Head of Hub Marketing in steering CRM, Paid Media and SEA initiatives across the Hub to drive customer acquisition, engagement, retention and conversion. Coordinate with Global, Hub and local marketing teams to ensure consistent implementation of digital marketing standards, tools, KPIs and best practices. Support the planning and management of CRM, Paid Media and SEA budgets in line with Hub priorities and country business objectives. Drive continuous improvement through campaign performance analysis, optimisation and the sharing of best practices across the Hub. Key Activities : Coordinate the execution of CRM, Paid Media and SEA campaigns across Hub countries, ensuring alignment with Hub priorities and global frameworks. Support campaign planning, media budget allocation and performance optimisation to maximise business growth and marketing effectiveness. Monitor campaign performance and prepare regular reporting on key digital marketing KPIs, providing insights and recommendations to the Head of Hub Marketing and local teams. Collaborate with Global, Hub and local stakeholders to implement digital marketing tools, campaign tracking, attribution and reporting solutions. Analyse campaign performance and customer behaviour to identify optimisation opportunities and improve acquisition, engagement and conversion. Support testing, innovation and continuous improvement initiatives to improve CRM and digital marketing effectiveness across the Hub. Relevant University degree (Bachelor, Master) – Marketing, Business Administration, Digital Marketing, Commerce, or a related field. Experience in CRM, Paid Media and Search Engine Advertising (SEA) or digital marketing. Strong analytical skills with the ability to interpret campaign performance and customer insights. Experience managing digital marketing budgets and optimising campaign performance. Experience working in multicultural and cross-functional teams. Strong communication, stakeholder management and project coordination skills. Entrepreneurial thinking, result-oriented, and comfortable making decisions in a dynamic environment.