Senior Analyst, Data Analytics

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Data Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. The Global Marketing Analytics and Campaigns team serves as the independent data team, providing an unbiased and analytically rigorous view of Marketing Performance. We prioritize Self-service and enablement, ensuring Marketers have the tools and knowledge to answer their business questions. We provide a single source of truth for data and standards to fuel insights with accuracy, quality, and speed used to evaluate the performance of marketing activities and programs. We're accountable for developing and executing a central CMO-aligned measurement strategy and analytics practice. We have responsibility for the development of enterprise marketing data metrics and key self-service dashboards. Finally, we serve as the central, global team for governance, standards, and enablement for marketing activities and campaign data, metrics, and self-serve dashboards. This team supports: Key analytics workstreams in support of Marketing results The development of custom reporting frameworks to incorporate new data inputs, including new products and calculated metrics We're seeking a talented Data Analytics Senior Analyst to contribute to our efforts in transforming complex Marketing data into clear and actionable insights. A successful candidate will be passionate about best-in-class measurement, possess strong technical analytical skills, understand the critical value of enablement, and demonstrate the ability to draw out and distill key requirements from stakeholders while actively listening to all parties. Primary Responsibilities : Clearly understand our datasets, business goals, define key metrics (KPIs), reporting hierarchies and dimensions , that serve as an input into insights and reporting for marketing. Actively contribute to development of custom reporting frameworks to incorporate new data inputs, including new products and calculated metrics. Systematically maintain and govern the accuracy of logic for custom reporting frameworks by working with key business stakeholders, product and engineering teams. Actively contribute to the development of Marketing’s measurement strategy and roadmap, identifying the correct key, leading, and diagnostic metrics for profitable growth. Serve as subject matter expert for our data products and resources ( dbt, Snowflake, Tableau, Salesforce ), identifying opportunities to streamline analytical workflows. Define and improve ‌standards for version control, data testing, and continuous integration , as well as other best practices for high-performing analytics teams. Build on and document our data sources, models, metrics, and dashboards in a way that increases our team’s long-term efficiency and output. Enable and train marketing teams to become confident consumers of dashboards and other components of our data products. Lay the data foundations for an AI-first world for marketing. Other responsibilities : Interpret data to identify trends, patterns, insights, and recommendations to support data-driven decision-making. Proactively support ad-hoc requests to provide partners with intelligent insight to the health of the business. Required Experience and Skills: 3-5 years of experience in an analytical r