Paid Search Specialist

HighRadius · Hyderabad, Telangana, India

onsitefull-time3-6 years

posted 27 Jul

<h4>About Us</h4> HighRadius provides a single Agentic AI platform for the Office of the CFO. It integrates 180+ agents that orchestrate end-to-end processes across <a href="https://www.highradius.com/software/order-to-cash/?ref=home">Order-to-Cash</a>, <a href="https://www.highradius.com/software/financial-close-and-reconciliation-software/">Close & Reconciliation,  </a><a href="https://www.highradius.com/software/financial-consolidation-and-reporting/">Consolidation & Reporting</a>, <a href="https://www.highradius.com/software/accounts-payable/">Accounts Payable</a>, <a href="https://www.highradius.com/software/b2b-payments/">B2B Payments</a>, and <a href="https://www.highradius.com/software/treasury-risk/">Treasury</a>. HighRadius guarantees operational KPI improvements by mapping them to specific agents on the platform. With a 3-6 month go-live period, HighRadius drives value creation at 1300+ enterprises such as 3M, Unilever, Bristol-Myers Squibb Company, Red Bull, Lufthansa, and <a href="https://www.highradius.com/resources/customers/">more</a>. HighRadius has been consistently recognized as a <a href="https://www.highradius.com/resources/analyst-reports/">market leader</a> by Gartner, IDC, and Forrester. Key Responsibilities <ul> <li>Plan, execute, and optimize paid search campaigns across platforms such as Google Ads and Microsoft Advertising (Bing Ads).</li> <li>Conduct keyword research, competitor analysis, and audience targeting to improve campaign performance.</li> <li>Manage campaign structures, bidding strategies, ad copy testing, and budget allocation.</li> <li>Monitor key performance metrics, including CTR, CPC, Conversion Rate, CPA, ROAS, and Impression Share.</li> <li>Analyze search term reports and implement positive and negative keyword strategies.</li> <li>Develop and execute A/B tests for ads, landing pages, and bidding approaches.</li> <li>Collaborate with content, design, SEO, and marketing teams to improve campaign effectiveness.</li> <li>Generate weekly and monthly performance reports with actionable insights and recommendations.</li> <li>Learn, track, and troubleshoot conversion tracking using tools such as Google Analytics 4 and platform conversion tracking.</li> <li>Stay updated on industry trends, platform updates, and best practices in paid search.</li> </ul> Required Qualifications <ul> <li>Bachelor's degree in Marketing, Analytics, or a related field.</li> <li>3+ years of hands-on experience managing paid search campaigns.</li> <li>Strong expertise in Google Ads, Microsoft Ads, keyword research, and bid management(Applicable only if the person is from Digital Marketing)</li> <li>Experience with Google Analytics and reporting tools.</li> <li>Strong analytical skills with proficiency in Excel/Google Sheets.</li> <li>Ability to interpret performance data and translate findings into optimization actions.</li> <li>Excellent communication and stakeholder management skills.</li> </ul> Preferred Qualifications <ul> <li>Experience with Marketing Communications, Ad Copy, Content, and Landing Page design </li> <li>Familiarity with attribution models and conversion tracking.</li> <li>Experience with CRM integrations and lead management platforms like HubSpot, Salesforce, etc.</li> <li>Google Ads and Google Analytics certifications(Applicable only if the person is from Digital Marketing)</li> <li>Experience in B2B SaaS, FinTech, or Enterprise Marketing environments.</li> </ul>