As a Lead, Growth Marketing, you'll set the strategic direction and quality bar for experimentation across the Self-Serve developer journey with a heavy emphasis on monetization and engagement motions. You have deep expertise in product-led growth, and you know how to turn that expertise into a prioritized roadmap while leading a team that levels up under your coaching. You're obsessed with customer success and you hold the team's work to that same bar.

You bring a strong point of view on the customer journey and you're comfortable with ambiguity. You've done the IC work yourself, including dynamic segmentation and personalized messaging across email, in-product, and web for B2B SaaS/developer audiences, and now you want to multiply that impact through strategy, prioritization, and people.

This is a highly visible role. You'll act as a change agent across Product, Analytics, Data Science, Customer Success, Product Marketing, and Developer Relations, and you'll be the person stakeholders come to for a clear read on what's working, what's next, and why.

This role can be based anywhere on the East Coast of the United States.

In particular, you will

Own the growth marketing strategy and roadmap, deciding what the team prioritizes and why, based on customer journey analysis and business impact
Build and manage the experiment pipeline: intake, prioritization, velocity, and a consistent framework for evaluating and scaling wins
Set and enforce the quality bar for campaigns, messaging, and experimentation rigor across the team
Coach and develop growth marketers, leveling up their strategic thinking, execution, and craft; player-coach mentality
Serve as the primary stakeholder manager of your area for Product, Analytics, Data Science, Customer Success, Product Marketing, and Developer Relations, aligning on roadmap moments and cross-functional dependencies
Partner with Product leadership to shape the digital experience strategy for converting, retaining, and growing existing users
Review and unblock team members' campaigns and experiments, providing hands-on feedback rather than just sign-off
Monitor team-wide KPIs and translate performance into a clear narrative for leadership: identifying quality markers, what's driving growth, what's not, and what we're doing about it
Identify emerging channels and PLG (and agent-led growth) opportunities worth the team's investment
Represent growth marketing in planning and prioritization conversations with senior stakeholders

We’re looking for someone with

6+ years of B2B SaaS experience in lifecycle and growth marketing Product-led growth experience desired (bonus points for experience/understanding with agent-led growth!)
A track record of managing an experiment pipeline or portfolio of programs, not just running individual campaigns
Experience coaching, mentoring, or managing marketers, formally or as a team lead
Deep understanding of marketing to developers or a highly technical audience
Strong stakeholder management skills, comfortable driving alignment across Product, Analytics, Data Science, Customer Success, and Dev Rel at multiple levels of seniority
A sharp sense of prioritization; you can tell the difference between a good idea and the right idea for right now
A high quality bar and the ability to hold others to it constructively
Strong data instincts; you set the standard for measuring impact and won't let the team ship without a way to know if it worked
Excellent written and verbal communication skills, including the ability to influence without direct authority
Comfort with ambiguity and the ability to bring structure to a fast-moving, high-visibility function
Natural leadership presence; you're a change agent people want to follow