Director, Paid Media

Databricks · United States

onsitefull-time10+ years

posted 6d

MKTQ225R87 Databricks is seeking a Director, Paid Media to lead our global media planning function and define how paid media supports brand awareness, demand generation, and pipeline growth across the full funnel.  You will lead a team of global media planners to develop audience-first, account-focused strategies that engage both technical practitioners and executive decision-makers across priority accounts. This highly cross-functional role partners closely with Corporate Brand, Product Marketing, Integrated Campaigns, Field Marketing, Analytics, and external agencies to deliver cohesive, data-driven media strategies at scale. The impact you will have: <ul> <li>Guide the development of cross-channel media strategies that deliver measurable year-over-year increases in brand awareness, target account engagement, and pipeline contribution across integrated campaigns and priority product areas.</li> <li>Build and scale a high-performing global media strategy organization by hiring and developing top talent, increasing talent density, scalability, and strategic output over time.</li> <li>Create an environment of continuous learning with clear expectations, coaching, and growth opportunities, resulting in improved team performance, stronger bench strength, and readiness to support evolving business priorities.</li> <li>Establish and scale global media planning frameworks, processes, and best practices that improve consistency and efficiency across regions and campaigns, reducing planning cycle times and increasing adoption of standard methodologies.</li> <li>Align media investment strategy and budget allocation to business goals so that a greater share of spend is directed toward the highest-impact audiences, channels, and programs, improving return on media investment and pipeline efficiency.</li> <li>Ensure media strategies are grounded in strong audience insights and aligned to key practitioner and executive personas, increasing reach, penetration, and engagement within priority accounts.</li> <li>Implement consistent global measurement frameworks and executive-ready reporting in partnership with Analytics, improving visibility into media’s contribution to pipeline and revenue and enabling faster optimization cycles.</li> <li>Model and reinforce Databricks’ culture principles while staying ahead of evolving media trends and best practices through a structured test-and-learn agenda, resulting in a collaborative, high-performance team and continuous improvements in overall media effectiveness.</li> </ul> What we look for: <ul> <li>10+ years of experience in media strategy, digital marketing, or integrated marketing in a B2B environment within SaaS or enterprise technology.</li> <li>Proven experience leading global media planning efforts across multiple channels and funnel stages, with demonstrated impact on pipeline, engagement, or revenue metrics.</li> <li>Demonstrated experience hiring, developing, and managing teams of individual contributors, including early and mid-career talent, with a track record of building high-performing teams.</li> <li>Strong understanding of full-funnel marketing measurement, including brand, demand, pipeline, and revenue metrics.</li> <li>Ability to set clear objectives, prioritize effectively, and empower teams to deliver results with autonomy.</li> <li>Strong collaboration and influencing skills, with experience driving alignment across matrixed organizations.</li> <li>Excellent analytical skills with the ability to translate complex data into clear strategic recommendations that drive business decisions.</li> <li>Familiarity with modern media platforms, AdTech, and measurement tools.</li> </ul><div class="content-pay-transparency"><div class="pay-input"><div class="description">  Pay Range Transparency <span style="font-weight: 400; font-size: 14p