O2O 2.0 Operation Specialist

[Job Description] 2.0 Platform operation ▪ Meet growth targets for sales metrics such as traffic leads, CR, tire volume etc. ▪ Communicate with platform & vendor on daily operation, sales plan and execution of activities and campaigns (both to B and to C) ▪ Formulate operational plan based on characteristics of each platform and assign the plan to corresponding vendor ▪ Monitor vendor's daily operation to ensure the brand equity and business target are well addressed. ▪ Responsible for keeping tracking and updating monthly campaign ▪ Track performance of 2.0 role model shops from both 2.0&retail excellence perspective ▪ Archive supportive documents related to 2.0 projects Reporting ▪ Track and analyze competitions in 2.0 platforms, business analysis & reporting ▪ Ongoing analysis of key business metrics including but not limited to GMV, CR and ATV, etc. ▪ Deep understanding and research on 2.0 platforms' rules, business intelligence, commercial terms and regulations Project Management ▪ Build high-effective relationship with responsible platform and be familiar with the platform operation mode and be sensitive to business intelligence of industry/platform/competitors. ▪ Project management and implementation Others ▪ Other ad hoc tasks assigned by supervisor ▪ Other Project initiation and implementation ▪ College degree or equivalent preferably marketing or O2O or ecommerce platform background ▪ Good in English and communication ▪ Experience in managing O2O business ▪ 3 years working experience on channel & e-business with Multi-national company is a plus, within Auto industry is a plus ▪ Vendor management experience ▪ Process experience of ecommerce operation ▪ Advanced experience in cooperation with external customers and vendors ▪ Team working experience is a plus ▪ Multi-international company working or cooperation experience is a plus