Who Are We?

Postman is the world’s leading API platform, used by more than 45 million+ developers and 500,000 organizations, including 98% of the Fortune 500. Postman is helping developers and professionals across the globe build the API-first world by simplifying each step of the API lifecycle and streamlining collaboration—enabling users to create better APIs, faster.

The company is headquartered in San Francisco and has offices in Boston, New York, Austin, Tokyo, London, and Bangalore - where Postman was founded. Postman is privately held, with funding from Battery Ventures, BOND, Coatue, CRV, Insight Partners, and Nexus Venture Partners. Learn more at postman.com or connect with Postman on X via @getpostman.

P.S: We highly recommend reading The "API-First World" graphic novel to understand the bigger picture and our vision at Postman.

The Opportunity

Postman is looking for a Senior Demand Generation Manager to drive pipeline growth through high-impact digital demand generation programs anchored in content-led engagement for Fern.

This role sits within Revenue Marketing and is focused on turning content and digital channels into a reliable, scalable pipeline engine — connecting content strategy, organic programs, and always-on digital execution to both product-led and sales-led growth motions. You'll own how Postman attracts, engages, and converts high-intent audiences through compelling content experiences across the digital landscape, ensuring every program moves deals forward.

We're looking for someone who thinks in terms of pipeline and revenue, not just pageviews or content output — and knows how to build content-driven digital programs that compound over time and scale with the business.

What You’ll Do

Demand Generation Strategy & Pipeline Execution

Develop and execute a content-led digital demand generation strategy aligned to pipeline creation and revenue goals across PLG and SLG motions.
Prioritize content investment and channel mix based on pipeline potential, audience intent, and funnel impact — not content volume or vanity metrics.
Ensure digital and content execution is tightly integrated with global campaign strategy, regional GTM priorities, and product launches.
Continuously test and evolve content formats and distribution approaches to stay ahead of audience behavior and platform dynamics.

Content Strategy & Execution

Own the strategy and execution of digital content programs designed to drive pipeline, including:

Long-form and thought leadership content targeting developer and enterprise buyer audiences
Campaign-specific content assets that support awareness, consideration, and deal acceleration
Content experiences — landing pages, hubs, and interactive assets — optimized for conversion
Always-on content programs aligned to product, campaign, and GTM priorities

Ensure content is built with distribution and pipeline impact in mind from the start — not as an afterthought.

Integrated Campaign Orchestration (Content + Digital + ABM)

Execute multi-channel digital programs in close coordination with field, SEO, and ABM teams, including:

Content-led nurture and re-engagement programs
Account-based content plays targeting priority enterprise accounts
Digital amplification of content assets, events, and product moments
Paid media support where it accelerates content reach and pipeline impact

Ensure content programs support the full funnel — from first discovery to deal acceleration.

Sales Partnership & Account-Based Conten